The Belgian launches chocolate world map in its "Travel Retail" assortment

The Belgian launches chocolate world map in its "Travel Retail" assortment

Olen - 26/04/2024 Following the successful launch of the new Travel Retail Range by The Belgian Chocolate Group at the TFWA in Cannes last October, we are thrilled to announce further expansion of our offerings.


Discover the world piece by piece

The latest addition to the range is a chocolate bar featuring a captivating world map design, adorned with several iconic landmarks and animals from different continents. This innovative creation allows travelers to embark on a delicious journey around the globe, one piece of Belgian chocolate at a time.

Wendy Dierckx

26 April 2024

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Chocolate World map with the iconic "Merlion" in Singapore

Available in 5 flavours, the new range caters to both milk and dark chocolate enthusiasts:

  • Milk Chocolate
  • Milk Chocolate Hazelnut
  • Milk Chocolate Salted Caramel
  • Dark Chocolate
  • Dark Chocolate Almond
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Discover the world piece by piece

We are excited to introduce this latest novelty to our Travel Retail Range," commented Ms. Brechje Amalia Houben, Global Travel Retail Sales Manager at The Belgian Chocolate Group. "With this unique chocolate bar, we aim to offer travelers not only a delicious treat but also a delightful exploration of the world."

Ms. Brechje-Amalia Houben

Commercial Director Mr. Michiel Meire says, “Our deep-rooted alliances within the Asia Pacific region underscore the strategic significance of this market for us. Therefore, we are thrilled to unveil our updated Travel range to our customers and industry stakeholders in the region.

The Belgian Chocolate Group remains steadfast in its commitment to delivering premium Belgian chocolates that captivate the senses and enhance the travel experience for consumers worldwide."

For more information, please contact:

Ms. Brechje Amalia Houben, Travel Retail Sales Manager

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